--- title: "AI-Powered PPC: Transform Your Brand Bidding Strategies" description: Transform your brand bidding campaigns with Decision, the AI-powered PPC bid-management solution. Drive budget efficiencies, generate more leads and sales, and save time with automated optimization. Discover how Decision can save you money and take your brand bidding strategy to the next level. --- [Skip to content](https://web-agency.jaywing.com/en-gb/ai-powered-ppc-transform-your-brand-bidding-strategies#main-content) [![JAYWING_logo_black copy](https://web-agency.jaywing.com/hs-fs/hubfs/JAYWING_logo_black%20copy.jpg?width=179&height=25&name=JAYWING_logo_black%20copy.jpg "JAYWING_logo_black copy")](https://www.jaywing.com/) ![Jaywing - black.png](https://web-agency.jaywing.com/hs-fs/hubfs/Jaywing%20-%20black.png.png?width=200&height=28&name=Jaywing%20-%20black.png.png "Jaywing - black.png") ## The best PPC decision ## you've yet to make.   In the blink of an eye, Decision, our AI-powered PPC bid-management solution, will transform your brand bidding campaigns. Driving budget efficiencies and delivering more leads and sales for less – less manual input, less cost. As a marketer, this gives you back more of your most precious resource: time. Time for thinking, not doing. --- [Find out if Decision could save you money](https://web-agency.jaywing.com/en-gb/ai-powered-ppc-transform-your-brand-bidding-strategies#Decision-Form) ![Asda logo bw (1)](https://web-agency.jaywing.com/hs-fs/hubfs/Asda%20logo%20bw%20(1).png?width=120&height=36&name=Asda%20logo%20bw%20(1).png "Asda logo bw (1)") ![goodyear greyed out](https://web-agency.jaywing.com/hs-fs/hubfs/goodyear%20greyed%20out.png?width=190&height=57&name=goodyear%20greyed%20out.png "goodyear greyed out") ![ADT greyed out](https://web-agency.jaywing.com/hs-fs/hubfs/ADT%20greyed%20out.jpg?width=90&height=90&name=ADT%20greyed%20out.jpg "ADT greyed out") ![castrol logo greyed out](https://web-agency.jaywing.com/hs-fs/hubfs/castrol%20logo%20greyed%20out.png?width=200&height=51&name=castrol%20logo%20greyed%20out.png "castrol logo greyed out") ![Dominos greyed out](https://web-agency.jaywing.com/hubfs/Dominos%20greyed%20out.png "Dominos greyed out") ## Your brand bidding challenges, ## answered with one Decision. --- ![Union](https://web-agency.jaywing.com/hs-fs/hubfs/Decision%20campaign/Union.png?width=55&height=55&name=Union.png "Union") ### Break free from manual optimisation Decision automates and optimises at scale, 24 hours a day, 7 days a week, which means more and better qualified leads - and less manual input and monitoring. ![Vector](https://web-agency.jaywing.com/hs-fs/hubfs/Decision%20campaign/Vector.png?width=55&height=55&name=Vector.png "Vector") ### Make your budget work smarter By leveraging data to understand when you’ll appear organically, it can play, pause and resume brand bidding to minimize unnecessary PPC spend, and direct traffic to free listings. ![Union](https://web-agency.jaywing.com/hs-fs/hubfs/Decision%20campaign/Union.png?width=55&height=55&name=Union.png "Union") Stay ahead of changing market conditions Using a mathematical model, it predicts outcomes quickly and efficiently, constantly learns from the most up-to-date data, and automatically sets pricing based on market conditions and commercial criteria. ![Vector](https://web-agency.jaywing.com/hs-fs/hubfs/Decision%20campaign/Vector.png?width=55&height=55&name=Vector.png "Vector") Avoid time-consuming implementation That’s right. No additional set-up or tracking is required. Just standard MCC account access. ## Uncover hidden opportunities. Avoid wasted spend. Get the Decision guide. Fill in the form to learn how to take your brand bidding strategy to the next level - including how our cutting-edge AI tech can reduce wasted spend. Brands spending £2K+ on brand bidding will see the most significant benefits from Decision.  If you fit in that category, share what terms you're bidding on and we’ll send you a bespoke report – outlining exactly how much you could save, right now. ![pizza 2](https://web-agency.jaywing.com/hs-fs/hubfs/Decision%20campaign/pizza%202.png?width=200&height=274&name=pizza%202.png "pizza 2") “Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe.” Head of Digital & CRM, Domino's UK & Ireland ![Group 9](https://web-agency.jaywing.com/hubfs/Group%209.png) ### Freeing marketers to do less, and think more. In 2017, we were one of the first companies in the world to introduce an AI-Powered PPC bid-management solution built around our proprietary IP.  While others have been catching up, Decision has been powering ahead. Transforming the success of PPC campaigns for some of the world’s biggest brands, Domino’s Pizza, ADT Home Security and Pandora to name three.