An introduction into how you can unlock the full potential of your marketing budgets and redefine your approach to the challenges and opportunities that lie ahead.

In this session, we delve into innovative ways to harness the power of first-party data in a world where third-party cookies are diminishing. Learn strategies to collect, analyse, and leverage your own data ethically and effectively, enabling you to continue delivering personalized and targeted experiences to your audience.

AI has transformed what it means to be a marketer in retail and ecommerce. 

With its ability to enable smarter data-led decisions, optimise campaigns, and achieve more powerful results than ever before – it’s the ultimate tool for the marketers of tomorrow. 

Delve into the pivotal AI trends driving changes in the search landscape, and how you can leverage these trends to your advantage. 

Building brand awareness and activating potential customers are essential steps in any marketing journey. In this interactive session, we uncover the secrets to creative brand building all the way through the funnel. Learn from industry experts about crafting captivating narratives, designing immersive brand experiences, and establishing connections that resonate with your audience in a genuine and meaningful way that drives action. Gain practical insights into transforming brand awareness into meaningful marketing outcomes at every stage of the journey. 

Join Jaywing and Google for a bite to eat and get an exclusive tour of Google's new HQ - described as London's "landscraper" by The Guardian.