Jaywing x Google: How Strategic Marketers are Maximising Impact, Not Spend

Jaywing and Google’s highly acclaimed event, ‘How strategic marketers are maximising impact, not spend’, was so successful in the Big Smoke that it’s coming ‘up North’. Join the duo for an exclusive morning of insight-packed roundtables, designed to empower your marketing strategies for maximum impact.

With now four breakout sessions on key trends and challenges within your industry, you’ll have the unique opportunity to pick the brains of experts from Jaywing and Google, and exchange insights and perspectives with other high performing brands like yourself.
 
This event isn't just about theory – it's about actionable strategies. Engage with thought leaders, network with peers, and take away knowledge that you can implement immediately to make a substantial impact on your marketing performance for the remainder of the financial year. 

Catherine Kelly portrait

Catherine Kelly, Managing Director

Karl Stones, Executive Creative Director

Karl Stones, Executive Creative Director

Hannah McNally portrait

Hannah McNally, Paid Media Director

Chris Dowse, Integrated Strategy Director

Karen Snape new_

Karen Snape, Data Science Director

Malcolm Clifford portrait

Malcolm Clifford, Customer Experience Director

Joe Crawforth, Head of Innovation and Development

Joe Crawforth, Head of Innovation and Development

Hanna Wade, Data Science Strategy Director

Hanna Wade, Data Science Strategy Director

david rubery

David Rubery, Head of UX and UCD

Yiannis - Google

Yiannis Pavlakis, Google

An Introduction from Jaywing & Google

An introduction into how you can unlock the full potential of your marketing budgets and redefine your approach to the challenges and opportunities that lie ahead.

First Party Data Powering Paid Media

In this session, we delve into innovative ways to harness the power of first-party data in a world where third-party cookies are diminishing. We'll demystify the process of getting started and show how you can extract value from your data at a lower investment level than you might expect. Learn strategies to collect, analyse, and leverage your own data ethically and effectively, enabling you to continue delivering personalised and targeted experiences to your audience.

The Future of AI

This session will look at the plethora of ways that AI is impacting marketing. It will address the opportunities and risks of Generative AI, sharing how to make the best use of the tools now available to us. The session will also address how AI has the ability to enhance, not only content generation and day to day efficiencies, but how data is utilised, to unlock insights, make predictions and optimise activity.

Awareness and Activation - Creativity Through The Funnel

Building brand awareness and activating potential customers are essential steps in any marketing journey. In this interactive session, we uncover the secrets to creative brand building all the way through the funnel. Learn from industry experts about crafting captivating narratives, designing immersive brand experiences, and establishing connections that resonate with your audience in a genuine and meaningful way that drives action. Gain practical insights into transforming brand awareness into meaningful marketing outcomes at every stage of the journey.

Creative Effectiveness: Why Your Marketing Expertise Isn't Helping Your Creative

This session seeks to demonstrate that assessing creative effectiveness is most valuable when utilising AI tools, research and data. It aims to answer: Are you really doing everything you can to ensure that your creative is fit for purpose, both for consumers and the end business goal? It will address the fact that, as marketeers, we do not evaluate creative like customers do and provides valuable tactics in order to address this.

Lunch & Networking

Join Jaywing and Google for a bite to eat and get to know likeminded professionals.