--- title: "Marketing Mastery Summit: Unveiling TV Intelligence, Creative Brilliance and Decoding Success" description: Jaywing is partnering with Nexxen to bring you an event that promises a wealth of knowledge; from leveraging TV intelligence to maximising creative impact and decoding success through econometrics. image: https://web-agency.jaywing.com/hubfs/1200.jpg --- [Skip to content](https://web-agency.jaywing.com/en-gb/jaywing-x-nexxen-marketing-mastery-summit#main-content) [![JAYWING_logo_black copy](https://web-agency.jaywing.com/hs-fs/hubfs/JAYWING_logo_black%20copy.jpg?width=179&height=25&name=JAYWING_logo_black%20copy.jpg "JAYWING_logo_black copy")](https://www.jaywing.com/) ![Landing Page (1) (5)](https://web-agency.jaywing.com/hs-fs/hubfs/Landing%20Page%20(1)%20(5).jpg?width=480&height=72&name=Landing%20Page%20(1)%20(5).jpg "Landing Page (1) (5)") ![Nexxen logo (navy) 2](https://web-agency.jaywing.com/hs-fs/hubfs/Nexxen%20logo%20(navy)%202.png?width=400&height=98&name=Nexxen%20logo%20(navy)%202.png "Nexxen logo (navy) 2") ### Marketing Mastery Summit: Unveiling TV Intelligence, Creative Brilliance and Decoding Success # 7th March # 1.00pm - 5.00pm, lunch provided, networking and drinks until 6.00pm # [The Terrace, Wellington Place, Leeds LS1 4AP](https://www.wellingtonplace.co.uk/the-terrace/) # *Find us nestled between Caffè Nero and Savills* [Secure your spot](https://web-agency.jaywing.com/en-gb/jaywing-x-nexxen-marketing-mastery-summit#jaywing-x-nexxen) --- ## Jaywing is partnering with Nexxen to bring you an event that promises a wealth of knowledge; from leveraging TV intelligence to maximising creative impact and decoding success through econometrics.  ![Hannah McNally portrait](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/People%20Images/Hannah%20McNally%20portrait.jpg?width=1200&length=1200&name=Hannah%20McNally%20portrait.jpg) Hannah McNally, Paid Media Director, Jaywing ![Hanna Wade, Data Science Strategy Director](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/People%20Images/Hanna%20Wade.jpg?width=1200&length=1200&name=Hanna%20Wade.jpg) Hanna Wade, Data Science Strategy Director, Jaywing ![Matt Triggs portrait](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/Matt%20Triggs%20portrait.jpg?width=1200&length=1200&name=Matt%20Triggs%20portrait.jpg) Matt Triggs, Head of Analysis & Modelling, Jaywing ![Hilary Goldsmith Chief Customer Officer](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/Hilary%20Goldsmith%20Chief%20Customer%20Officer.jpeg?width=1200&length=1200&name=Hilary%20Goldsmith%20Chief%20Customer%20Officer.jpeg) Hilary Goldsmith, Chief Customer Officer, Nexxen Audiences ![Kiran Uppal VP Creative Insights](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/Kiran%20Uppal%20VP%20Creative%20Insights%20resized.jpg?width=1200&length=1200&name=Kiran%20Uppal%20VP%20Creative%20Insights%20resized.jpg) Kiran Uppal, VP Creative Insights, Nexxen Studio ![Adam Mugride Director of Creative Solutions](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/Adam%20Mugride%20Director%20of%20Creative%20Solutions.jpg?width=1200&length=1200&name=Adam%20Mugride%20Director%20of%20Creative%20Solutions.jpg) Adam Mugridge, Director of Creative Solutions, Nexxen Studio ![Ellen Piercy Senior Client Success Manager (2)](https://26583393.fs1.hubspotusercontent-eu1.net/hub/26583393/hubfs/Ellen%20Piercy%20Senior%20Client%20Success%20Manager%20(2).jpg?width=1200&length=1200&name=Ellen%20Piercy%20Senior%20Client%20Success%20Manager%20(2).jpg) Ellen Piercy, Senior Client Success Manager, Nexxen Discovery --- Lunch Lunch is on us! Let us know your dietary requirements in the form below. Unlocking growth: Expanding awareness and market share through TV intelligence Find out how you can gain insights, optimise campaigns, and grow awareness and market share by utilising TV intelligence effectively. In this session, you will learn how we use data-driven strategies to optimise television advertising campaigns, including analysing audience behavior, understanding competitors' approaches, tailoring content based on preferences, and integrating TV advertising with other channels. You will also learn about effective measurement through key performance indicators and how to ensure compliance with data privacy regulations. Maximising creative impact: Unleashing the power of Nexxen Studio's Team for effective campaigns In this session you will meet Nexxen Studio's dynamic team, who will share their approach to integrating strategic thinking and audience engagement. They will demonstrate how their campaigns not only captivate, but also forge meaningful connections and leave a lasting impact in the competitive realm of marketing. Decoding success: Utilising Econometrics to measure the impact of media and creative investments This session will provide a strategic lens for those aiming to measure the impact of their media and creative investments.  It will demonstrate how to apply statistical methods to media and economic data, to quantify ROI, identify influential factors, and optimise your future campaigns. It will showcase a comprehensive analysis of marketing modelling, and how these models provide actionable insights that guide informed decision making and resource allocation. Most importantly it will show how every investment you make, contributes meaningfully to your overarching business objectives. Drinks & Networking The event concludes with an opportunity to network over complimentary drinks, snag some branded goodies, and enter a draw for the chance to win an amazing Hisense TV!    --- ### SECURE YOUR SPOT Embark on a knowledge-rich journey with three dynamic sessions, designed to elevate your marketing strategies. These sessions promise to equip you with actionable insights, creative strategies, and effective measurement techniques, offering a holistic approach to achieving marketing success.     Don't miss this opportunity to enhance your marketing expertise and drive impactful results.    --- A FLAVOUR OF WHAT'S TO COME   ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://web-agency.jaywing.com/media-transcripts/93517460717/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://26583393.fs1.hubspotusercontent-eu1.net/hubfs/26583393/Jaywing%20x%20Nexxen%20Teaser%202.mp4", "dateModified" : "2025-09-11T07:37:29.558Z", "duration" : "PT50.16S", "height" : 1080, "name" : "Jaywing x Nexxen Teaser 2", "thumbnailUrl" : "https://26583393.fs1.hubspotusercontent-eu1.net/hubfs/26583393/Jaywing%20x%20Nexxen%20Teaser%202.mp4/medium.jpg?t=1757576249558", "uploadDate" : "2024-02-15T14:46:12.896Z", "width" : 1920 } ```