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Find out how you can gain insights, optimise campaigns, and grow awareness and market share by utilising TV intelligence effectively.

In this session, you will learn how we use data-driven strategies to optimise television advertising campaigns, including analysing audience behavior, understanding competitors' approaches, tailoring content based on preferences, and integrating TV advertising with other channels. You will also learn about effective measurement through key performance indicators and how to ensure compliance with data privacy regulations.

In this session you will meet Nexxen Studio's dynamic team, who will share their approach to integrating strategic thinking and audience engagement.

They will demonstrate how their campaigns not only captivate, but also forge meaningful connections and leave a lasting impact in the competitive realm of marketing.

This session will provide a strategic lens for those aiming to measure the impact of their media and creative investments. 

It will demonstrate how to apply statistical methods to media and economic data, to quantify ROI, identify influential factors, and optimise your future campaigns. It will showcase a comprehensive analysis of marketing modelling, and how these models provide actionable insights that guide informed decision making and resource allocation. Most importantly it will show how every investment you make, contributes meaningfully to your overarching business objectives.

The event concludes with an opportunity to network over complimentary drinks, snag some branded goodies, and enter a draw for the chance to win an amazing Hisense TV!