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Transform your PPC strategies with Decision
Want to drive cost efficiencies and deliver more leads and sales for less? Using AI-powered confidence, Decision has the power to transform your brand bidding campaigns, as well as reducing the amount of time you are spending on manual inputting and monitoring.
Your brand bidding challenges, answered with one Decision.
Break free from manual optimisation
Decision automates and optimises at scale, 24 hours a day, 7 days a week. This results in more and better qualified leads - and less manual input and monitoring.
Avoid time-consuming implementation
That’s right. No additional set-up or tracking is required. Just standard MCC account access. Using it in combination with paid media experts, you can find efficiencies and quick wins in no time.
Make your budget work smarter
By understanding when you’ll appear organically, it can pause and resume brand bidding to minimize unnecessary PPC spend, and direct traffic to free listings.
Stay ahead of changing market conditions
It predicts outcomes quickly and efficiently, constantly learns from the most up-to-date data, and automatically sets pricing based on market conditions and commercial criteria.
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Transforming PPC campaign success for some of the world’s biggest brands
Decision has transformed PPC campaigns for the likes of Dominos Pizza, ADT Home Security and Pandora, responding to market changes on their behalf in near real-time and providing them with the best ROI.
Reinventing Domino's PPC strategy with Decision
Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. It performs multivariate tests at scale – 24 hours a day, 7 days a week.
Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume.
The adaptable, always-on approach meant we quickly identified new audiences who hadn’t seen significant activity - from Domino’s or its competitors. Using this fresh insight, we implemented a new strategy to engage and increase spend from them.
An award-winning partnership
Ready to reinvent your PPC strategy?
Find out how you can save time and money, whilst increasing lead generation and sales.