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Transform your strategies with Decision AI PPC Management
Want to drive cost efficiencies and deliver more leads and sales for less? Using AI-powered confidence, Decision has the power to transform your brand bidding campaigns, as well as reducing the amount of time you are spending on manual inputting and monitoring.
Your solution
7 compelling reasons why you should choose Decision
More Conversions For Your Spend
Decision delivers more effective PPC, generating more leads for your spend. Its powerful AI engine interprets bespoke data sets to adjust spend levels accordingly. The result? More and better leads.
Stay Ahead of Changing Market Conditions to Reduce Wastage
By learning from the latest data, Decision predicts outcomes quickly and efficiently. It does this by setting prices based on up-to-date market conditions and commercial criteria and reduces wastage and giving valuable insight.
Validates Your Brand Bidding So That You Never Pay More Than You Need To
Decision monitors search results pages to identify opportunities to stop bidding on your brand when there are no competitors. Best of all, it'll automatically start bidding again when competitors re-appear. This minimises unnecessary PPC spend and directs more traffic to your organic listings.
Tailored To Your Needs
Decision uses rich, tailored data sets such as weather, pandemic or cost of living to optimise results by employing specific drivers. It constantly learns in real-time from new data sets, adjusting your bidding based on the latest market conditions.
Break Free From Manual Optimisation
Decision automates, optimises, and updates itself every hour – 24/7. This gives you better and more qualified leads without manual input or monitoring.
Optimises Spend Between Google and Bing
Don’t restrict optimisation to a single platform. With Decision, your paid spend is optimised across both Google and Bing – delivering the best results for spend.
Avoid Time-Consuming Implementation
That’s right. No additional set-up or tracking is needed – all you need is access to a standard MCC account. Combine Decision with paid media experts and you’ll see greater efficiency and quicker wins.
Dynamic brand bid management to reduce brand media spend:
The Challenge
High paid media investment across core brand terms
The Solution
Decision AI was used to automate turning brand keywords on and off depending on organic rankings and competitor activity.
For example, if the keyword “Waterford crystal” is ranking #1 in organic listings and there are no competitors present in the auction, the PPC keyword for this campaign was switched off, if a competitor started bidding, the keyword was switched on.
The Results
Throughout the testing period, we saw a 90% reduction in core brand paid search spend over three months. Compared to the previous year, organic revenue increased by 89% with PPC revenue increasing by 12% for 47% lower media spend as we were able to re-invest the savings into additional conversion channels
Transforming PPC campaigns for some of the world's biggest brands
Want more info?
Decision has transformed PPC campaigns for the likes of Dominos Pizza, ADT Home Security and Pandora, responding to market changes on their behalf in near real-time and providing them with the best ROI.
Predictive Peckishness
Reinventing Domino's PPC strategy with Decision
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REVENUE INCREASE
HIGHEST HOURLY REVENUE GROWTH
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RISE IN PPC ORDERS OVER 12 MONTHS
REDUCTION IN MEDIA SPEND
Jaywing + Domino's
A multi award-winning partnership
Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. It performs multivariate tests at scale – 24 hours a day, 7 days a week.
Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume.
The adaptable, always-on approach meant we quickly identified new audiences who hadn’t seen significant activity - from Domino’s or its competitors. Using this fresh insight, we implemented a new strategy to engage and increase spend from them.
William Grant & Sons
Utilising our AI automated bidding tool across their range of alcohol brands since 2021
8%
INCREASE IN YOY TRAFFIC
15%
DECREASE IN OVERALL COST
21%
DECREASE IN AVERAGE COST PER CLICK
Jaywing has reinvented William & Grants PPC strategy with a new approach to targeting using Decision, our sophisticated AI-powered PPC management platform.
Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. It performs multivariate tests at scale - 24 hours a day, 7 days a week.
Our work spans across Hendricks, Glenfiddich, Milagro, Sailor Jerry, Monkey Shoulder, Balvenie and more.
The adaptable, always-on approach meant we quickly identified new audiences and avoid cannibalisation - from William Grant or its competitors. Using this fresh insight, we implemented a new strategy to engage and reinvest spend.
Excel Machine Tools
29%
INCREASE IN ORDERS
14%
INCREASE IN AOV
We have a 29% increase on monthly average order volumes.
We also have a 14% increase in Average monthly order revenue comparing.
We are also getting frequent quote requests via the website, with the new tool that has been implemented.
Ready to reinvent your PPC strategy?
Speak to our experts
Find out how you can save time and money, whilst increasing lead generation and sales.
What They're Saying
Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe. Head of Digital & CRM, Domino's UK & Ireland
We’ve seen a 30% uplift in leads with greater than 50% cost reduction per lead. The fact that Decision optimises for total conversions across organic and paid search was a key feature for us, ensuring that we’re maximizing the efficiency of google as a key channel for our business. President of EMEA and Pacific at ADT
Under Jaywing's management, our paid search campaign has gone from strength to strength, returning solid YOY revenue growth for the past 5 years. This was a testament to their thorough planning and audience-focused approach to PPC and underpinned with an agenda of driving our online to offline proposition forwards. Head of Brand Marketing, Pandora